UGUR SAHIN’S ROLLS ROYCE REDUX

One of Rolls Royce’s most iconic designs, the “round door” Phantom I Aerodynamic Coupe, was revolutionary when it launched in Belgium in 1935—and now designer Ugur Sahin of the Coach Building Company is re imagining it for the 21st century. Needless to say, the sleek car is all long hoods and stout body.

The front of the car is one of the most impressive parts with a hulking grill that pays homage to Rolls Royce history and the original car while the round doors are a tribute to the original design which has made the car unique since it was originally built.

According to the company, “The original car represents the timeless aspects of automotive art and its impact it can have on a person even after 77 years. The new design was carefully put together with a very crucial thing in mind: Respect. It is challenging to re-interpret something from that past which has a very imposing and impressive character like the original car, into a modern shape without losing its core essence. Many things like the proportions and lines, the impression some shapes give, are very essential to re-capture in the new design. While keeping the past DNA, injecting modern design elements which are in coherence with the past, is always a challenging task for every designer.”

Stay tuned for official launch date.