- ISSUE 2
- FANNY BY DAVID BELLEMERE
- ISSUE 3
- DIORA’S KEY STARRING DIORA BAIRD BY STEPHANIE VOVAS
- TOY STORY REDUX BY TONY KELLY
- ESTELLA WARREN
- SHE LOOKED THRU ME
- EMILY RATAJKOWSKI BY STEVE SHAW
- RITUAL BY SIGNE VILSTRUP
- HARRI PECCINOTTI
- AU LAIT BY BENEDICT REDGROVE
- IOAN GRUFFUDD
- 16 PELL STREET BY STEPHAN WÜRTH
- LE PREMIÈRE FEMME MODERNE
- JENNIFER WEST
- ISSUE 1
- BROOKE BONELLI BY STEVE SHAW
- TERRY O’NEILL
- TONY DURAN SHOOTS THE CASTING FOR TREATS ISSUE #1
- STEVE SHAW PHOTOGRAPHS JASON STATHAM, SPRING 2011
- ELSA HOSK BY ANDREAS KOCK
- RACHEL ROBERTS BY DEBORAH ANDERSON
- SAS BY TONY KELLY
- LAUREN, NIKKI, AMANDA, ABBY & FRANKI
- SHEPARD FAIREY
- KHOSI BY WARWICK SAINT
- DOWN IN THE FOREST SOMETHING STIRS
- THE GARDEN OF SIN & SEDUCTION
- ISSUE 4
- ALBERT MAYSLES
- SESSILEE LOPEZ BY MARK SELIGER
- FALLING BY GABRIELLE REVERE & JO BAKER
- MODERN ARTISANS BY TONY DURAN
- ANTHEA BY DAVID BELLEMERE
- ASTRAL TRAVELING BY PETROVSKY & RAMONE
- GOLD RUSH BY TONY DURAN
- NICO TORTORELLA
- KING LOUIS REIGNS
- ALANA MARIE
- AMANDA MARIE PIZZICONI BY BRETT RATNER
- WATER GIRLS
- TADAO ANDO: THE SIMPLICITY OF PERFECTION
- DUANE MICHALS
- STORK CLUB: THE MOST FAMOUS NIGHTCLUB ON EARTH
- ISSUE 5
- LE PRINCE DE PARFUM
- JOHN VAN HAMERSVELD
- EVA & KELSEY BY LUIS SANCHIS
- CISCO BY DAVID BELLEMERE
- BOB CARLOS CLARKE: THE LAST OF THE MAVERICKS
- TRIPTYCHS BY SAMUEL BAYER
- ZUZANA BY ANNE-CONSTANCE FRÉNOY
- VANESSA BY KESLER TRAN
- THE MAN WHO (ALMOST) FOOLED EVERYONE
- TABITHA BY STEVE SHAW
- JAMES GEORGOPOULOS BY MAXWELL WILLIAMS
- HOLLIE BY MARIANNA ROTHEN
- EUGENA BY JOSH RYAN
- BLACK TONGUE BY SAMUEL BAYER
- TEHILA BY JAMES MACARI
- TREATS! PARTY PICS
- BRETT RATNER SHOOTS AMANDA PIZZICONI
- BLACK TONGUE
- FALLING BY JO BAKER & GABRIELLE REVERE
- JO BAKER – WICKED LINER AND LASHES
- SIGNE VILSTRUP – RITUAL (VIDEO)
- TREATS! MAGAZINE ISSUE 2 PREVIEW
- “ASTRAL TRAVELING” BY PETROVSKY & RAMONE FOR TREATS! ISSUE 4
- SHORT FILMS
- THE SUMMER HOUSE BY JOE WEHNER
- TREATS! ISSUE #3 LAUNCH PARTY
- TREATS! MAGAZINE ISSUE 3 PREVIEW
- MARK SELIGER SHOOTS SESSILEE LOPEZ EXCLUSIVELY FOR TREATS!
- “WATER GIRLS” BY HERRING & HERRING
- DIORA BAIRD BY STEPHANIE VOVAS (VIDEO)
- TRICK OR TREATS! ANNUAL HALLOWEEN PARTY
- FRANK W OCKENFELS 3 SHOOTS MAY LINDSTROM FOR ISSUE #3
- STEVE SHAW SHOOTS EMILY RATAJKOWSKI (VIDEO #2)
- STEVE SHAW SHOOTS EMILY RATAJKOWSKI (VIDEO)
- STEVE SHAW SHOOTS IOAN GRUFFUDD
- STEVEN LYON SHOOTS “FILLES DE NUIT” FOR TREATS ISSUE #2
- BROOKE BONELLI GETS A TREAT! OF A TAN!
- TONY DURAN, BEHIND THE SCENE PART 3
- STEVE SHAW SHOOTS BROOKE AND MAY – BEHIND THE SCENES
- DEWY SKIN BY JO BAKER
- FILLES DE NUIT BY STEVEN LYON
- TREATS! PREMIERE ISSUE OSCAR PARTY
- STEVE SHAW SHOOTS ABBY BROTHERS
- STEVE SHAW SHOOTS JASON STATHAM
- STEVE SHAW SHOOTS BROOKE & MAY
- RED LIPS BY JO BAKER
- SHIMMERY SEXY EYES
- METALLIC CAT EYE BY JO BAKER
- JO BAKER MODERN ROMANTIC
- TREATS! PHOTOGRAPHERS
- TONY DURAN SHOOTS THE CASTING: BEHIND THE SCENES PT. 2
- BEN WATTS SHOOTS BREAKING AWAY FOR TREATS! ISSUE 2 – PT. 1
- TREATS! MAGAZINE ISSUE 1 PREVIEW
- ELECTRIC BY HERRING & HERRING
- AUDREY AT THE GOLDSTEIN RESIDENCE
- TONY DURAN SHOOTS EMILY RATAJKOWSKI IN “LIKE IT HOT” FOR ISSUE #2
- TREATS! EVENTS
- STEVE SHAW SHOOTS AMY HIXSON
- BEN WATTS – BREAKING AWAY FOR TREATS! ISSUE 2 VIDEO PT. 3
- BEN WATTS: THE INTERVIEW, PT. 1
- BEN WATTS SHOOTS BREAKING AWAY FOR TREATS! – PT. 2
- STEVE SHAW SHOOTS BROOKE BONELLI
- TONY DURAN, BEHIND THE SCENES PART 1
- BEN WATTS FOR TREATS! PREMIERE ISSUE: BEHIND THE SCENES
- BEN WATTS – THE INTERVIEW PART 2
- MODEL SCREEN TESTS
- WEB EXCLUSIVES
- RALPH GIBSON’S NUDE: REDUX
- TASYA VAN REE: THE FEMALE GAZE
- ERIC STANTON: IT’S A WOMAN’S WORLD
- TREATS Q&A: STEVE SCHAPIRO
- MALIBU’S LOST SHANGRI-LA
- WHERE MODERNISM FOUND ITS HOME
- CONRAD ROSET: THE MUSE IS THE MEDIUM
- DAVID PAUL LARSON: RAW APPROACH
- POST NO BILLS & FAILE
- BAKER’S BEAUTY MARK: SPF SHOWDOWN
- CHIC ROUGH SHINY WEARABLE THINGS
- FIFTY SHADES OF DE SADE
- THERE WILL BE HISTORY
- PROPRIETRESS OF PLEASURE, AKA OWNER!
- THE ZIGGY FILES
- BAKER’S BEAUTY MARK: OLYMPIAN METALLICS
- CARMEL VALLEY INN
- A ROUGE AWAKENING: IT’S ALL ABOUT THE LIPS
- CAMPGROUND CHIC MEETS LUXURY LODGINGS
- MODEL TALK – DIORA BAIRD
- ACHTUNG, BERLIN!
- SKIN RE’TREAT!
- ARMANI’S CREMA THE CROP
- MR MAXWELL WILL SEE YOU NOW
- PEACHY KEEN: SLIDE INTO SPRING WITH CHANEL’S HARMONIE DE PRINTEMPS LINE
- BELA BORSODI: THE PSYCHOLOGICAL PHOTOGRAPHER
- TREATS! Q & A: DAVID BELLEMERE
- MODEL TALK: MAY LINDSTROM
- HELMUT 3.0
- A BALANCING ACT LIKE NO OTHER
- THE CHARMING BENEDICT REDGROVE
- BAKER’S BEAUTY MARK: MON SHU
- YEAR OF THE BUNNY
- ADVENTURES IN RIO: BRAZIL & BUST
- SEX LIT 101: CLASSIC EROTICA
- TREATS Q&A: JARRED LAND
- LA PERLA: COSA C’È SOTTO!
- NICK VEASEY: X MAN
- TOM O’NEAL: MOMENTS IN TIME
- TREATS! Q&A: EDOUARD MEYLAN OF CELSIUS X VI II
- TREATS Q & A: D.A. PENNEBAKER
- 2 1/2 HOURS
- LUXURIANT DESERT JEWELS
- BUTTERFLY DREAMS IN CHINA
- WHO IS DOUG BARTLETT?
- ALLAN TEGER: PEAKS & VALLEYS
- MAKE IT NEW: THE STORY OF MODERN ARCHITECTURE
- GUSTAV KLIMT: THE SHAPE OF A WOMAN
- THE MOST INTERESTING TOWN IN THE WORLD
- JIMMY STEINFELDT: IN THROUGH THE LENS
- FOREVER YOUNG
- TREATS Q & A: JOHN URBANO
IN THROUGH THE LENS
With a new photography book out—“Rock ‘N’ Roll Lens 30 Years of Music Photography and Stories”—showcasing decades of his rock ‘n’ roll pictures, TREATS! sits down with Jimmy Steinfeldt to talk about his three decade career shooting everyone from Miles Davis to Guns ‘N Roses—and what happened when he was asked to deliver a vintage amp to Keith Richards backstage at a Stones show.
by Harvey Kubernik
Hey, Jimmy, how are you?
Growing up who were your photographic heroes or biggest influences?
Richard Avedon, Annie Leibovitz, Jim Marshall, Herb Ritts and cinematographer Karl Freund.
What drew you to photography?
I wanted a tangible memory of the events I witnessed.
What took you so long to publish your first book?
I started in 1982 so 30 years is a nice demarcation. It takes time for music to change and you can see these changes in my new book. The book was very challenging. It gave me an opportunity to look back over my body of work. I’m certainly very proud of it. I want people to see these photos—on paper! Not on a computer screen. And the only way that happens is to put out a book.
“Rock ‘N’ Roll Lens 30 Years of Music Photography and Stories” chronicles your life in Minneapolis and Hollywood. What flashes through your mind when you see the book in front of you?
Boy I spent a lot of money on film! But aside from that I learned that it’s good to start in a smaller market and if you can make significant progress there then it’s good to try something bigger, to push the envelope.
Let’s go over some of the selected images. Say the first few things that come to mind. Madonna?
The photo editor at Rolling Stone, Laurie Kratochvil, asked me to send my portfolio. When I explained I didn’t have one she said that was no problem, just send her some 8x10s of what I had. One week after I sent her 10 photos, I came home to a message on my answering machine: “We got your photos and love them. We’re going to use your photo of Madonna in the year-end issue.”
I first photographed Aerosmith at Harriet Island on the Mississippi River. Before the show began I had managed to get autographs on an album cover of everyone in the band except Steven Tyler. After the show I asked Steven to sign it. While signing, he became distracted and the next thing I know he had signed it and was handing it to some other guy. “Steven!” I yelled, and when he realized what he was doing, he ripped my album in half and gave me the half with all the autographs. Then he signed the other half and gave it to the other guy.
Minneapois/St. Paul had a strong underground music scene. Bands like The Replacements, Husker Du, and Babes In Toyland influenced bands around the world and especially the Seattle music scene. Out of this milieu came bands like Nirvana.
Guns ‘N Roses?
Backstage with Guns N’ Roses was a Rock ‘N’ Roll sight. Bottles of beer and liquor were strewn everywhere; wardrobe cases stood open, clothes everywhere. Between the band members and all the girls there was barely room to turn around, but Slash was gregarious and friendly. Axl had an attitude; his arm was in a cast that night.
Frank Sinatra and Sammy Davis, Jr.?
Dean Martin is my favorite singer of his era. Along with his fellow Rat Pack members, he did a Reunion tour, but just one day before the show Dean got sick. I was lucky enough to photograph Frank and Sammy, but I’ll always regret never having a chance to see Dean.
Bob Dylan and Tom Petty?
My photo of Bob Dylan and Tom Petty was published in Rolling Stone. Soon thereafter Dylan and Petty would create the terrific band the Traveling Wilbury’s with George Harrison, Jeff Lynne and Roy Orbison.
Before one of his shows I was outside the stage door where Marilyn was hanging out visiting with 2 or 3 fans. He was dressed Goth but without much makeup, acting and sounding pretty darn normal. At the time I didn’t know much about him; I had come to photograph the headliner Nine Inch Nails. But watching Marilyn I thought, “What’s all the controversy about this guy?” Then I saw his show!
My friend the legendary vintage guitar dealer Pete Alenov called me and asked if I would go with him to deliver a vintage amplifier to Keith Richards at a Rolling Stones show. When we delivered the 1958 Fender Twin Amp, Keith acted like a kid in a candy store. That night I shot one of my all-time best curtain call photos.
Finally, what advice do you have for young photographers?
Try something new on every shoot-experiment with lighting, film, filters and gels. As for your camera, never leave home without it!
To buy the book go to jimmysteinfeldt.com
Los Angeles native Harvey Kubernik has been an active music journalist for 40 years and the author of 5 books, including This Is Rebel Music (2002) and Hollywood Shack Job: Rock Music In Film and On Your Screen. In 2009, Kubernik wrote the critically acclaimed Canyon of Dreams The Magic and the Music of Laurel Canyon published by Sterling, and in 2011 he co-authored the highly regarded A Perfect Haze: The Illustrated History of the Monterey International Pop Festival published by Santa Monica Press.