BAKER’S BEAUTY MARK
Beauty News Flash! Karl Lagerfeld & Shu Uemura Collaborate

Creative genius for Chanel, Karl Lagerfeld has teamed up with one of my favorite beauty houses, Shu Uemura. He has developed a one off beauty line with this Japanese cult brand, which is to be launched in November. Lagerfeld admits to using Shu Uemura’s eye shadows when sketching his designs: “Other manufacturers do not offer such beautiful colors.”Although we are unsure of the final color palette for the line, we know the packaging is metallic silver, black, white and red. Lagerfeld’s new muse for this collection is the Mon Shu girl. This cute cartoon girl has cheeky eastern appeal.

Here is a video teaser, showcasing the creative direction for the collaboration. The Paris-based designer will also be shooting the ad campaign.

The collection consists of 17 items: two eye shadow palettes, two palettes for eyes and cheeks in red tones, false lash designs, a purple gel eyeliner, four lip colors, three nail polishes, Mon Shu nail stickers, makeup brushes and a lash curler with makeup remover, a UV base mouse and a collectible box case.

Jo Baker is TREATS!’ beauty editor. Born and raised in London, Jo started her career as a make-up artist 14 years ago, cutting her teeth on the runways of London and Paris. She relocated to Los Angeles in 2005, where her fashion background and flawless approach to detail has allowed her to harvest a portfolio of clients that encompass record companies, ad agencies, photographers, still producers, and recording artists. Her magazine clients include Italian Vanity Fair, Russian InStyle, W, Cosmo & Tatler. Her celebrity clients include Sharon Stone, Milla Jovovich, George Clooney, Robin Thicke, Cindy Crawford, Shailene Woodley, Steven Tyler, Queen Latifah, Robin Wright, January Jones and more.

To see Jo in action, click here.