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IOAN GRUFFUDD

written by Rob Hill  |  photographs by Steve Shaw  |  styling by Vanessa Geldbach  |  grooming by Jo Baker

 

Cardiff, Wales, is a long way from the scorching California desert—but Welshman Ioan Gruffudd fit right in with his fashionable tough guy swagger. TREATS! sets up camp in the dusty badlands, Triumph motorcycle in tow, to show off the latest Varvatos, Dior, Burberry, Diesel, AllSaints and Prada menswear. “I love the desert, but I’d never survive a night out there…” the Cardiff boy charmingly announced at the end of the day.

Click here to see the video from Ioan’s desert shoot.  To subscribe to Treats! Magazine, click below.