Treats! Bares It All: A Legacy in Print

Few magazines have left as indelible a mark on culture as Treats!. Founded in 2010 by celebrated photographer Steve Shaw, the magazine reshaped the way nude photography was seen—not as scandal or commerce, but as art. Over 13 issues, Treats! became a cultural touchstone, a creative sanctuary where the world’s best photographers and models could collaborate without compromise, producing some of the most iconic images of the last 15 years.

Now, for the first time, Shaw is opening the archive and telling the full story with Bares It All—a 360-page, oversized hardback that’s part memoir, part visual odyssey, and entirely unforgettable.

More Than a Coffee Table Book

Printed in large-format (13” x 10”), hand-bound in a slipcase, and crafted on luxurious art paper, Bares It All is a collector’s edition that goes far beyond decoration. It’s a book you’ll actually open, revisit, and share—a record of an era when creativity, beauty, and audacity collided.

Inside, readers will find:

• Breathtaking photography from the greatest image-makers of our time, featuring the world’s most beautiful women.

• Behind-the-scenes stories from the founding and survival of Treats!, told with unflinching honesty.

• The untold history of Emily Ratajkowski’s breakout, from an unknown 19-year-old to an international star after her Treats! cover caught Robin Thicke’s eye for the Blurred Lines video.

• A rare glimpse into Hollywood’s most legendary parties, from Oscar week at James Goldstein’s house to the infamous Malibu white party where Robin Thicke met his wife, April Love Geary.

• Shaw’s encounters with icons—from Hugh Hefner, who tried to bring Shaw into Playboy, to Sean Penn, who called a Treats! party “one of the best he’d ever been to.”

A Story of Art, Risk, and Resilience

What makes Bares It All so compelling isn’t just the beauty of the imagery—it’s Shaw’s story itself. He sold his Venice home (to Robert Downey Jr.) to finance Treats!, endured a bitter legal battle with billionaire investors, and fought against a broken magazine distribution system. Through it all, he stayed true to his vision: to celebrate women as they wanted to be seen—empowered, sensual, and unfiltered.

Awarded Best Magazine Launch of the Year by Media Industry News, Treats! went on to outsell Vanity Fair at Hollywood’s Book Soup, become a launchpad for careers, and develop a cult readership of over 2 million worldwide. Early issues now sell for over $500—making Bares It All not just a book, but part of publishing history.

The Book Everyone Will Talk About

Priced at $333 / £250, this limited edition release is already one of the most talked-about coffee table books of the year. The first run sold out almost instantly; the second edition is now available to order and will ship worldwide.

If you love photography, fashion, Hollywood culture, or simply want a book that’s as beautiful inside as it looks on the table, Bares It All is unmissable.

👉 Order your copy today at treatsstore.com before this edition sells out too.